To, jak voní váš oblíbený obchod, není náhoda. Ačkoli o vůních a pachách jste si mohli přečíst například v aprílovém článku na Skartech týkající se startupu (NE)vyprat? nebo v pěti profesích, kterým neuvěříte, vůně jsou plnohodnotným nástrojem marketingu, aniž by si to většina lidí uvědomovala. Jak to celé funguje si poslechněte v audio rozhovoru s Pavlem Ponkou ze společnosti Studio Spirála, s.r.o. Číst dál
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